Home » Blog » NORTH COAST 500

NORTH COAST 500

I created a poster for James McCallum, who broke the record for riding the North Coast 500 non-stop, back in June. It’s a 516 mile route which takes you round the very north of scotland starting and stopping in Inverness. He broke the record by 7 hours. He completed the ride in under 31 hours spending only just under 29 hours in the saddle, riding through the night, raising over £15000 in the process in aid of thrombosis UK (more about the exploit here).

I have been commissioned to create a print to commemorate this achievement and using the huge amount of data collected along the way (power numbers, speed, gradient’s etc…). Ultimately they wanted “something that looks visually simple, that tells the story of an epic journey but that when you stare a little bit longer there is some hidden detail” Gareth Edwards.

I used the route codified with colour gradient corresponding to the average speed speed, almost like a heat map. Along the route I symbolised the elevation and the time stamps and time of the day, while using grey scale on the route to represent when he rode in darkness. I used the colours scheme from their promotional website Ride for Charlene.