Designer @ Edinburgh Genome Foundry
Edinburgh, Scotland 2016
In addition to the design of Edinburgh Genome Foundry web site, I created the full visual identity of the facility, proposing over and over again new proposals. The most challenging was to determine and get an agreement on the logo. I learned that you can never please everyone. Even thought it is important to get feedback from the team and the management, trying to get into account the feedback and desires of everyone can result of an incoherent and unpleasant visual, losing the essence of the design. There was a key moment where I had to argue that as the designer I believed the current should be the final one.
This is the summary of my major contributions concerning the identity of the Foundry. Each of these items, has been develop in dialogue with the biologists, the management and software team, and is the results of several iteration.
- the logo
- banner to bring for external events
- stickers for the cladding and the windows
- postcards and business cards for visitors
- plaque to symbolise the opening
- tote bags
- mockup for potential merchandising
- EGF website
- request form to get an overview of what are the customers needs
- templates for quotes, invoices and letters
- a collection of templates for emails (in particular the automatic answer you get after an order in Genetic Constructor)
- a package of desktop pictures and screensaver
- designing Powerpoint master slides deck for EGF presentations
- creation of a artistic video to promote the Foundry called “The Dance of DNA assembly”
- creation of an animation to explain DNA assembly and present the platform
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