Architects: Jose Adrião Arquitectos
Location: Rua Nova do Carvalho, Lisbon, Portugal
Design Team: Carla Gonçalves, Ricardo Aboim Inglez, Tiago Pereira
Project Year: 2012
” From the architect. In December 2011 Nova do Carvalho Street [Rua Nova do Carvalho] in Cais do Sodré was painted in pink colour. The gesture of painting a street in pink synthesizes in a very pragmatic and effective way the need for change. It created a dynamic public space, inclusive, opened and multifunctional which enables access to one of the most precious values of our time: information. At Pink Street one produces, shares and consumes culture.
The colour announced a change of which a significant number of people adhere. Nova do Carvalho Street at Cais do Sodré was named Pink Street. The proposal aims to strengthen the character established with the previous intervention, giving ot continuity and permanency.
The proposal consists of levelling the sidewalk with the road so as to turn the existing space in a public space without continuous barriers. Along the street 8 MUPIS are assembled, which can be used for exhibitions (individual/collectives, night/day) or simple to advertise for events taking place. The 8 MUPIS can be used as well as street lamps, in case they information/exhibition contained apart from light. These lamps may change its tonality according to the character of the event they are associated with.” from Archdaily
The French artist JR owns the biggest art gallery in the world. He exhibits freely in the streets of the world, catching the attention of people who are not typical museum visitors. His work mixes Art and Act, talks about commitment, freedom, identity and limit. He began his career as a teenage graffiti artist interested in making his mark on public space and society.
expo 2 rue Paris / 2001 – 2004
After finding a camera in the Paris Metro, JR began to document the act of his graffiti painting and of other graffiti artists. At 17, he began pasting photocopies of these photographs on outdoor walls. He created Expo 2 Rue, “Sidewalk Galleries”, using the streets as an open gallery for everyone to see his pastings.
portrait of a generation Paris / 2004 – 2006
JR settles in the heart of this neighborhood and the neighboring projects of La Forestière, where the 2005 riots started in the French suburbs.The first portraits are displayed on the walls of the last popular neighborhoods of the capital, in Eastern Paris. They question the social and media representation of a generation.
face 2 face Israel & Palestine / 2007
The Face2Face project consists of taking portraits of Palestinians and Israelis doing the same job and posting them face to face, in huge formats, in unavoidable places, on both Israeli and Palestinian sides. They want, at last, everyone to laugh and to think by seeing the portrait of the other and his own portrait.
women are heroes Brazil / 2008 – 2009
In order to pay tribute to those who play an essential role in society but who are the primary victims of war, crime, rape and political or religious fanaticism, JR pasted huge photos of the faces and eyes of local women all over the outside of the favela, suddenly giving a female gaze to both the hill and the favela.