Saad

Personal project, semester 3
In collaboration with PhD Hadi Mehrpouya

MA Design Informatics
ECA Edinburgh, Scotland 2015

Everyday we get bombarded with data and information from all over the world. Often we feel helpless about our abilities to do things while being trapped in the dilemma of knowing the consequences of our consumptions and choices.Playing on these feelings, SAAD, from Afrikaans meaning Seed, is visualising human deaths as a direct and indirect result of the mining industry and conflict minerals in the Democratic Republic of Congo (DRC), used to build smart-phones and computers.

SAAD is composed of two complementary installations: a seed dispenser and a plant, visualising deaths due to the mining industry in Democratic Republic of the Congo (DRC). It aims to push the reflexion of the responsibility Western consumer users of smartphones and computers have towards these workers. It plays on the feeling of being helpless towards the different issues our societies are facing.

The project is constructed on different layers which all recall the idea of being on the edge, the border between life and death, and emphasise the complexity of nothing being either totally positive or negative. It aims to symbolise the complexity of today’s world and the difficulty to position the self and the ethic in it. We choose to focus on the partial perspective we have of our electronic devices nowadays, as it is something most Europeans possessed and use everyday without questioning the impact it can have on other human beings and the natural environment.

SAAD Project Website
Project included in my master dissertation ‘Partial Perspectives’